It was 1983, and I had just finished a promo piece that consisted of a 4 photograph calendar. It was to be sent to potential clients in the Toronto area.
I had decided that I would send 30 promo pieces to 30 of the biggest names in graphic design in America. Like throwing them to the wind, you never know what finds fertile ground and takes seed.
Lowell Williams of Pentagram Houston was in Toronto to do the leasing brochure for the Bank of Nova Scotia’s new tower. He was the best at shooting architectural models and placing them into the skyline. So, he had a project where he needed help shooting alongside of Bob Hare from Hedrich Blessing in Chicago. Hedrich Blessing was one of the best architectural photography groups in the world, let alone America. And Bob was the genius who knew exactly what Lowell wanted.
So Lowell came to my studio. If I had seen the limo waiting outside, I might have been intimidated. He looked at my work and then he asked me what my day rate was. I told him $600.00 a day back in 1983 and he said to me…”Nobody works for me for that, I’ll give you a $1,000.00”.
We worked for 2 weeks together with Bob Hare. I loved every minute of it. They were so generous with the knowledge and Lowell sat in the backseat of my car, the whole time, singing…”I ain’t afraid of no ghost.” as the movie Ghostbusters had just come out. Thank you.